| TEN WAYS TO WIN CLIENT TRUST
1. Remember they have feelings too.
2. Ask what are their needs.
3. Decide how best to meet those needs.
4. Tell them what you would like from them.
5. Be as honest as possible.
6. Give them the bad news as well as the good.
7. Try to meet them.
8. Answer their questions.
9. Avoid fobbing them off.
10. Deliver
TEN WAYS TO SPOT THE NEED TO MOVE
1. Nobody seeks your opinion.
2. You realise your ideas are past their sell-by date.
3. Perks you were promised haven't happened.
4. You can't see a way for promotion.
5. Directors are leaving the board.
6. You wince when you see your company logo.
7. You've had all your holiday entitlement by May.
8. You worry about Monday mornings on Friday nights.
9. The desire to learn is a fading memory.
10. Your kids think you're a lodger.
TEXT MESSAGES - THEY'LL NEVER CATCH ON
Who could have predicted the dominance of text messaging?. It started as an added extra, more the result of techies tinkering than as part of a marketing drive.. The UK now sends more than 4 billion messges every month. The most texts sent in one day was New Years Day this year - Brits sent 214 million greetings of good cheer. Texting avoids awkward conversations, giving time and space to think of a good response. But there are drawbacks. Sloppy habits mean words are being shortened, adjectives dropped and vowels removed altghr. Still, at this rate 2.3 trillion texts will have been sent in 2010, when revenues from messages will reach £36.9 billion. That should leave network bosses very :-). |
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